I’m Katie Spring:
organic farmer, writer, teacher, and marketing consultant.
I believe farming and business are creative endeavors, good marketing is rooted in relationships, and organic farms are vital to a regenerative and sustainable future.
Together with my husband, Edge, I run Good Heart Farmstead: a USDA and Real Organic Project certified organic farm with a mission to increase local food access for low-income Vermonters. You can learn more about the farm here.
How I can help you:
I teach farmers how to market their farms in a way that feels true to them and speaks to their ideal customers.
I call this marketing from soil to soul — keeping your messages rooted in what you grow and who you are so you can cultivate long-lasting relationships with customers who love your farm.
I lead workshops and teach courses on email marketing, consult with farmers through 1:1 Marketing Strategy Days, and write websites for farmers who’d rather focus on growing and leave the wordsmithing to an expert.
Where my love of farm marketing sprouted up:
We started our farm with years of growing experience, but we’d never run a business. Those first years were a crash-course in everything from bookkeeping to cash-flow to sales and marketing.
At first, marketing made me nervous. But my desire to share our farm and feed our community was stronger than those nerves.
I quickly learned that marketing is vital to growing a business, and I focused on studying marketing and copywriting to grow our customer base. Along the way I learned that marketing doesn’t require you to trick people.
In fact, the most effective marketing is based on honesty and trust, two things that help grow genuine, reciprocal relationships.
And now for the really important stuff:
If I were a vegetable, I’d be snap peas
growing up and up, connecting sky and earth on tendrils much stronger than they appear.
If I were a flower, I’d be calendula
bright, inviting, soothing, self-sowing.
If I were an herb, I’d be mint
half wild, rambling, known to grow beyond whatever boundaries or limits you place on it.
If I were a fruit, I’d be a strawberry
my seeds on the outside, open, juicy, and sweet.
For more on how I can help you, check out the Resources and Work With Me pages.
For consistent marketing growth, sign up for my weekly email: